12 Essential On-Page SEO Factors You Need To Know – Have you ever tried your hand at Tetris? If that’s the case, you’ll recall that there was no true way to “win” the game. It just became quicker and faster as you progressed through the levels.
Search engine optimization (SEO) is similar in several aspects.
It never ends, not because it has nice 8-bit music or because it rewrites your dreams.
There will never be a day when you can sit back and relax, confident that your site will always be at the top of search engine results pages (SERPs).
Sure, you may have reached the top today, but the labor of an SEO expert never ends.
Every modification to Google’s algorithm or competitor material has the potential to knock you off the top spot, so you must stay current.
As a result, your on-page SEO must be flawless. But before we get into that, let’s take a look at how Google and other search engines work at a high level.
Search Engine Basics for On-Page SEO Factors
Crawlers, or spiders, are sent out by search engines to examine the internet. They trace links from one site to the next, creating a content map known as a search index.
These crawlers evaluate the content of websites as they explore them, identifying what kind of information they include.
The search engine’s algorithm then uses this information to judge how effectively the content of that specific site responds to user queries.
The higher it is rated on the SERP, the better it answers the inquiry.
Google’s algorithm is modified constantly in its never-ending drive to give better results to users. This invariably results in changes in ranks, necessitating the need for someone to optimize the website in order to enhance or maintain rankings.
What Is On-Page SEO & Why Is It Important?
On-page SEO, also known as on-site SEO, is the practice of improving search visibility and traffic by modifying a page’s content, tags, and internal links.
To put it another way, it’s a method of optimizing your website so that search engines can better understand it.
This, of course, comes with a slew of advantages.
The first is in terms of traffic volume.
On a search page, the first five organic results receive 67.60 percent of all clicks. The next five make up only 3.73 percent of the total. From there, it’s all downhill. As a result, if you want traffic, you must be towards the top.
Second, higher-ranking websites have significantly higher click-through rates (CTR). The average organic CTR for the first Google mobile search result is 26.9%.
Consider that 92.4 percent of internet users who search for anything local on their mobile phones visit that business the same day, and you can see how organic SEO can affect your bottom line. Furthermore, on-page optimization is a significant impact in organic ranking.
Hopefully, you’ve realized the significance of on-page SEO by now. It’s now time to get down to business. Let’s get started…
12 Essential On-Page SEO Factors
Content, HTML, and website architecture are the three primary categories of on-page SEO. We’ll take a look at each one separately.
You’ve probably heard the phrase before: content is king.
Without it, SEO is like a brand-new sports car with no motor — it may look lovely, but it won’t get you anywhere. However, not all stuff is made equal.
To improve your on-site SEO, examine the following content factors:
Expertise, authoritativeness, and trustworthiness, or E-A-T, are three factors that Google considers when ranking your site.
It’s cited 135 times in 175 pages of Google Search Quality Guidelines, which should indicate its importance in the search engine’s algorithms.
While only a few aspects of E-A-T (PageRank and links) have been acknowledged by Google, it’s widely assumed in the SEO community that on-page signals play a significant role in its evaluations.
Read this article for more information on E-A-T.
The language you employ is the most fundamental way to notify them your website’s content answers a user’s question.
Pages that have the query’s keywords in the body, headings, or both are more likely to be relevant to the query.
This isn’t always easy to determine. If you’re optimizing a furniture store’s website, keywords like [sofa], [dining room set], and [end table] are likely to be included.
If you’re advertising a specialist furniture company, make sure to use long-tail keywords like [modern art-deco sideboards].
In other words, you must understand what your target clients are looking for and generate content that incorporates these terms. Doing research is always a smart idea.
3. SEO Writing
Creating content that prioritizes search engines while still converting human visitors to your site is a fine art.
Writing material that reads well while adhering to SEO best practices might be difficult unless you’ve done it before.
We’ve dedicated a full article to assist you in mastering the craft, but here are a few essential takeaways:
- Emphasize readability: Your content should be simple to scan so that users can get the information they need fast.
- Don’t abuse keywords: This tactic, also known as keyword stuffing, has been employed in the past by unethical SEO specialists to trick the system. Google frowns on sites that overuse keywords. If your page is detected doing this, it may be demoted in the SERPs or perhaps removed entirely.
- Make sentences and paragraphs as short as possible: If you’ve ever visited a website only to be met with a wall of information, you know how difficult it is to read long passages of text. Keep your sentences and paragraphs short to avoid driving users away.
- Use subheadings: Because of their size, subheadings stand out and draw the attention of individuals who are scanning your website. Use a lot of it in your material to help people go down the page.
- Bulleted lists: This may sound a little meta, but bulleted lists are a great way to split down information into bite-sized portions. When they’re appropriate, use them.
4. Visual Assets
Adding images, videos, and infographics to your page does more than just make content more visually appealing to visitors. It also gives you the chance to improve your SEO.
When it comes to online buying, more than 36% of consumers utilize visual search, which means you’re missing out on traffic if you’re not using photos.
Make sure your associated text is optimized whenever feasible.
To avoid delayed loading, keep track of your image file sizes. Make your photographs shareable to find backlinking chances that can help you improve your E-A-T.
HTML, or HyperText Markup Language, is the code that organizes your webpages and their information.
They instruct the user’s browser as to what should be displayed and where it should be displayed. It also informs search engines about your page’s content and where you should be ranked.
The following are the on-page SEO HTML aspects to consider:
5. Title Tags
This is one of those places where it’s crucial to pay attention to the finer points.
This line of code, which allows you to give a webpage a title, is unlikely to propel you to the top of the SERPs on its own.
However, when used in conjunction with other on-page features (such as the ones outlined below), it can help you develop context and demonstrate the relevance of your site.
Read here for a more in-depth look at how to improve your title tags.
6. Meta Description for On-Page SEO Factors
A seasoned SEO expert is currently raising her hands to the screen. “Oh, come on,” she says, “everyone knows meta descriptions aren’t a component in SEO ranking.”
She is just partially correct. While there is a lot of evidence opposing meta descriptions as a ranking component, she is incorrect in assuming that everyone is aware of this.
And don’t let Nancy’s negativity deter you from including them on your site.
Despite their lack of usage in SEO, they have two major advantages: they can help Google grasp what your web page is all about, and they have a significant impact on your CTRs.
Better meta descriptions provide a clearer picture of what your page is about to searchers.
7. Image Optimization
We’ve already discussed how important visual assets are on your page, but now it’s time to dig deeper into their technical elements.
Here are a few pointers to help you improve yours:
- Include alt tags that are SEO-friendly.
- For quick loading, choose the proper format and file size.
- Instead of using anything like IMG 08759, make your own file names.
- Make sure your photos are responsive to mobile devices.
We have another fantastic resource for further in-depth information on HTML image optimization. It can be found here.
8. Geotagging (For Local Search)
Even though it is a global economy, the majority of commerce is still conducted locally. Optimize your on-page local SEO to connect with people in your neighborhood.
While this is less necessary for large organizations such as GMC or Pepsi, it is critical for small and medium-sized businesses.
When it comes to local traffic, there are three key SEO methods to consider:
- Using third-party apps, as well as receiving reviews, to optimize local listings and citations such as name, address, and phone number (NAP), website URL, and business descriptions.
- Local content optimization includes accommodating “near me” queries, offering location-based content, or purchasing a local website or blog.
- Improving and strengthening relationships with other local businesses and organizations.
- Make sure to include the name of your target place in your keywords and sprinkle it throughout your article.
Read this for additional details on how to create your own geotagging SEO plan.
Website Architecture for On-Page SEO Factors
It’s critical to have a well-structured website for two reasons: First, search engines will crawl a website more successfully if it is laid out logically, and second, it will provide richer user experiences.
9. Site Speed
A clumsy, slow-loading website does more than irritate and repel visitors; it also harms your search ranking.
The influence of a page’s loading time on SEO was investigated in depth by Search Engine Journal, which found that page speed is a ranking factor in search results.
The minimal speed that your site must meet, on the other hand, is always changing.
At the moment, meeting Google’s Core Web Vitals minimum threshold will suffice. There are various measures you can take if your site isn’t currently following these criteria, including:
- Compression is enabled.
- Reducing the number of redirects.
- Image optimization.
- Take advantage of browser caches.
10. Responsive Design
For the first time in 2016, mobile search volume overtook desktop search volume. That number has only increased in the years since.
More than 56 percent of all internet consumption is now done on mobile devices, with tablets accounting for another 2.4 percent.
Because more people are using mobile devices, Google took the natural step of prioritizing responsive websites in mobile search results.
This mobile-friendly upgrade only affects mobile search results, and while it is still possible to rank in these results without a responsive design, Google highly advises that sites have a mobile version.
More information on the impact of site responsiveness on search results may be found here.
11. URL Structure in On-Page SEO Factors
There was a period when URLs were extremely important in SEO. To assist them rank higher, professionals would make sure their keywords were included in web addresses.
However, Google, being Google, tweaked the algorithm. And what used to be so critical to rankings is now much less so.
That isn’t to suggest it isn’t important. Your URLs are still factored into your overall score by search engines, but they aren’t as important as they once were.
There is evidence, however, that they play a part in a site’s initial rating, and some experts believe they are used to group pages. This means that, while they shouldn’t be your primary SEO priority, they shouldn’t be overlooked either.
Do you recall E-A-T at the beginning of this article?
Links from other respectable websites are one of the most effective ways for your website to show knowledge, authority, and reliability.
Consider this: If you had to choose between a financial advisor who handles Warren Buffet’s portfolio and your cousin Jimmy, who lives in your aunt’s basement, who would you trust with your 401(k)? Jimmy could do a good job, and he might even outperform Buffet’s person. But he lacks the trustworthiness that comes with a solid co-sign.
There are three basic types of SEO that you should be aware of:
- Internal links are those that take you to another page on your site, such as this one.
- Outbound links, also known as external links, are links that lead to a site hosted on a different domain, such as this one to Google’s SEO page.
- Inbound links, also known as backlinks, are links that point to your page from other websites.
- Inbound links are by far the most essential of the three. They are the most beneficial to SEO, but they are also the most difficult to achieve.
The usage of social media, the creation of shareable infographics, and even simply requesting backlinks are all tactics used by SEO specialists to produce quality incoming links.
However, not all inbound links are beneficial. Some links, particularly those from link farms, forum postings, and guestbooks, may be fraudulent links designed to deceive the ranking algorithm. It may harm your rating if you do not repudiate these.
Here’s how to disavow links and when you should do so – On-Page SEO Factors.
On-Page SEO vs. Off-Page SEO
We’ve covered a lot of on-page SEO, but there’s also off-page SEO to consider. The difference, as you could have guessed from the names, is where it takes place.
On-page SEO includes keyword optimization, meta descriptions, title tags, alt text, and website structure, as well as everything else you can do internally to improve your rankings.
Off-page SEO refers to everything that happens outside of your site that affects its rankings. Backlinks, E-A-T, local SEO, social media mentions, and pay-per-click are all examples of this.
You obviously have a lot more influence over your on-page SEO, but don’t forget about off-page SEO — you’ll need both to go where you want to go.
However, before investing a lot of time and money into generating connections and promoting your site, you should first focus on creating a decent, relevant webpage that is completely optimized for search engines.
On-Page SEO Is An Ongoing Process
At the end of the day, search engine optimization is all about finding the most effective approach to deliver useful information to searchers and ensuring that your website appears at the top of the SERPs.
Your goal is to provide users with richer experiences while also showcasing your worth to search engines. Fortunately, these two complement each other. On-page SEO is the first step.
Begin with what you have control over, assessing your current site for flaws and development potential.
When you get all of your on-site ducks in a row, you’ll start to notice benefits, including a natural improvement in off-site factors.
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